Which leads me to an interesting article I found online at the Sessions Online School of Design; I’m reprinting excerpts because of the value of the information and the use of yet another tool for everyone to use.
Using Colors to Connect with Your Audience
“Color creates audience responses by stimulating emotions and communicating on levels other than reason and intellect. It can excite, impress, entertain and persuade, but color can also create instant negative associations. It’s a good idea to be aware of how the majority of people respond to color and use this information in your choice of colors. Use the guidelines in the chart below to help you choose the colors that are most appropriate for the message you want to get across in work.
Color Chart (suggested meanings) The chart below represents several meaning for color. Each color may represent another emotion to you. Use your best judgment when dealing with color and make sure to get feedback on the colors you use.
Aggressive, strong & heavy
Comfort, loyalty & security
Caution, Spring & brightness
Money, health, food & nature
Nature, aged, & eccentric
Warmth, excitement, & energy
Soft, healthy, childlike & feminine
Royalty, sophistication & religion
Dramatic, classy & serious
Business, cold & distinctive
Clean, pure & simple
Most colors go well together with members of the same "family". Warm colors for instant, such as red, brown, orange and yellow look better together in combination warm colors; cool colors like blue, green, gray and white with cool colored families. Using color families generally makes for a more appealing presentation and makes the presentation come across as ‘complete’ rather than ‘mixed’.
Contrast is fun and can be used effectively to accent and draw attention to such things as pendants or focal beads. In general, keep the contrast low. Too much contrast makes your work look obscure and uneven, avoid the extremes.”
All good advice when designing at any level or anything, not just jewelry. Try mixing some of the colors together to get an eye for what ‘emotions’ your jewelry pieces might be saying. This is just another tool one can use in order to reach out to their audience, clients and customers.
Excerpts from Sessions Online School of Design